Kainang Pamilya Mahalaga

Partners

Academe/Education Sector:

• The campaign was cited as a full case study in a seminar organized by Mansmith and Fielders, Inc.. The seminar was entitled “The Marketing Breakthroughs Forum: From Trials to Triumphs” held last March 24-25, 2009. Segment speaker was Weena Pineda, Chief Brand Strategist of Mansmith and Fielders, Inc.
• DepEd has issued a letter to city/school division superintendents to allow Lucky Me! to distribute Kainang Pamilya Mahalaga flyers to schools.
• The following schools who allowed the distribution of the Kainang Pamilya Mahalaga Flyers: The following schools who allowed the distribution of the Kainang Pamilya Mahalaga Flyers: Amore Academy, Cavite, St. Gabriel, 4th Watch Maranatha Christian Academy of Makati, Academia de Sta. Faustina, ADT Montesorri, Agape Christian School, Alphabet House, Anahaw Kiddie Learning School, Angelicum Binan, Angel’s Hope Academy, Antipolo Immaculate Conception School, Apples & Book Children LC, Bangkal 1, 2 & 3 Elem School, Bascaran Elem School, Batangas State University, Bay Daycare Center, Bayombong Central School, Bayombong South Elem School, Bethany Baptist Academy Inc., Bethel Christian School of Makati, Inc., Betty Bellarmine Kindergarden School, Bitin Daycare, Bloomfield Academy, Bonfal Pilot CS, BSA (Bulacan ), Bulacan Standard University, Bulilit Prep School, Busilac ES, Calderon Elem. School, Cambridge Pre-School, Cambridge School of Calamba, Camp Crame Elem School, Camp Jam Center, Canaan Christian School, Cavite School of Life, Celestial Village Academy, Childrens Academy Legacy, Claret School of Quezon City, Colegio de San Lorenzo, Colegio de Sta. Rosa, Commonwealth Christian Academy Foundation, Inc., Conqueror Christian Academy, Covenant Children Academy, D’ Victoria School Foundation of the Philippines, D.C Integrated Learning school, Dasol Learning Center, Diliman Preparatory School Commonwealth, Diliman Preparatory School Novaliches, Discoverland Learning School, Dominican College Sta. Rosa, Dominican School, Don Antonio de Zurogi, Dove Learning Center, Elizabeth Seton, Las Pinas, F Benitez III Elem School, Faith Christian School, FEIH School of Makati, Filinvest II Ideal Montessori Center, Inc., Food for the Hungry Minds School Inc., Forthridge Asian School, Forthridge Asian School, Guadalupe Nuevo, Francisco School of Makati, FTC Learning School of West Rembo, Fullbright Science School, Gentle Angels School, God’s Gift learning School of Makati, Inc., Gods Grace Christian School, Golden Values School, Grace & Truth Elem School, Grace School of Antipolo, Green Angel Kiddie School, Cavite, Green Angels Kiddie, Greenland Academy, Greenville School, Guadalupe Catholic School, Haven Montessori School, Holy Angels University Angeles City, Holy Cross Montessori QC, Holy Family School, Holy Field Academy, Inc., Holy Light Integrated School, Holy Redeemer School Laguna, Holy Redeemer School Cavite, Holy Spirit School, Holy Trinity Academy, I de los Reyes Elem. School, ICA Greenhills, Immaculate Concepcion Montessori School, Infant Jesus Academy, Inner Wheel Rotary of Quezon City, Integrated Montessori Center, Inc., Jehoshua Christian School, Joshua Christian School, Juan Luna Elem. School, Kiddie Garden Center, Kiddie Minds International School, Kids on Keyboard, Kindercare, Kostka School of Marikina, La Huerta Elem School, La Salle Canlubang, La Salle Zobel – Grade 3, La Trinidad Academy Imus, Cavite, Lagro Elem School, Lake City Christian School, Lanie Casipe Learning Center, Inc., Licio de San Pablo, San Pablo Laguna, Light Bearer Christian Academy, Little Angels LC, Llamas School, Lourdes School of Quezon City, Lourdes School of QC, LSPU, M. Roxas de Ayala, MA Montessori School- Amores, Makati Hope Christian School, Malolos Ecumenical Kindergarten School, Maranatha Christian Sta. Rosa, Maria Montessori Holy Christian School, Maria Montessori School of Quezon City, Marikina Catholic school, Marikina Montessori Center, Mary Help of Christian School, Mary Mount Child Dev’t Center, Marymount Child Development Center, Inc., Mayflower Academy of Las Piñas, MGC New Life Christian Academy, Mona Lisa Academy, Moriah Christian Academy, Morning Sun Academy, Inc., Mother of Divine Providence School, Mother of Mercy Learning Center, MSH Sister School, Naic Elem School, National University, Nazarene Parochial School, NCBA – Fairview and, QC, New Era University, New Horizon Integrated School, Old Balara Learning Center, Our Lady of Perpetual Help School, Our Lady of Perpetual College, Paete Nativity Montessori, Pareff Rosehills, Paulines Children Development Center, Pax Domini School Inc., PES Central, PES II, Pocahontas Daycare Center, Precious Gem Learning Center, QC, PUP Sta Mesa Management, Queen Helen LC, Queen of Angel, Recoletos Academy Inc., Redeemed in Christ School, Rich Golden Montessori, Rivera Vill. Elem School, Rosa Susano, Saint Anthony de Padua of Quezon City, Saint Claire School, San Antonio Elem. School, San Beda Alabang, San Dionisio Elem School, Shecaniah Learning Center, Singapore School of Manila, Solano East CS, Solano South CS, Southwood School of Cavite, Surgeon School Foundation Inc., St Anthony of Makati Montessorri, St Jerome Early Achievers Dev’t, St John School, St Mary’s University, St Nicholas College, St Therese Montessorri Os San Pablo, St. Anthony School of Quezon City Annex, St. Anthony School of Quezon City Main, St. Claire School, St. Francis School, Cavite, St. James College of Quezon City, St. Joseph Catholic School, St. Mary Woods School, St. Mary’s College of Bulacan, St. Michael School of Makati, St. Nicholas School, St. Paul University of Quezon City, St. Scholastica Academy, Sta. Rosa Laguna, St. Scholastica’s Academy, St. Theresa’s College of Quezon City, St. Vincent School, St. Anne da Beaupre’s School, Stella

Advertising/Media Industry

Both sides of broadcast production and media showed their support by giving discounts on usual rates. From production houses to the television commercial (TVC) directors (who welcomed the opportunity to work for the campaign pro bono) to the networks which aired the TVC, significant savings were given to the advocacy campaign, enabling it to stretch its reach with the same working budget.

• Top television commercial directors, Raul Ona , Jun Reyes, and Stephen Ngo
• Broadcast production agencies, Provil, Unitel and Optima
• Television networks, ABS-CBN and GMA 7
• Publications, Philippine Star and Philippine Daily Inquirer , other major titles and tabloids
• Campaign was cited by Ms. Nanette Diyco in her column “Ads and Ends”.
• Writer Cathy S. Babao-Guballa wrote an article entitled “The Value of Family Meals” in her Roots and Wings column in the Inquirer
• Writer Monique Buensalido wrote an article entitled “The Family Dinner” in her Youth Speak column in Philippine Star.

Government Sector

Both sides of broadcast production and media showed their support by giving discounts on usual rates. From production houses to the television commercial (TVC) directors (who welcomed the opportunity to work for the campaign pro bono) to the networks which aired the TVC, significant savings were given to the advocacy campaign, enabling it to stretch its reach with the same working budget.

• Issuance of Presidential Proclamation No. 1895, signed September 30, 2009, institutionalizing Filipino Famealy Day
• A memorandum of agreement was jointly signed by the Department of Social Welfare and Development (DSWD) and the National Committee on the Filipino Family (NCFF) to jointly promote “FaMEALy Day, Pagkilala na Kainang Pamilya Mahalaga” and DSWD’s Family Week.
• Resolutions to declare every 4th Monday of September as FaMEALy Day of the respective cities were approved by the cities of Dagupan, Mandaluyong, Makati, Manila, Marikina, Navotas, Pasig, Pasay, Quezon City and Taguig.
• DILG and DSWD Issued a Memorandum Circular to all LGUs to allow their employees to go home early on September 22, 2008 to join their families for dinner to celebrate FaMEALy Day.

Online Community

• Various bloggers, namely, Digg.com, Father Blogger Dot Com, Heart-2-heart Online, , Mom Exchange, Our Awesome Planet, Our Taste of Life, Photospill, Pinoy Moms Network, Starmometer, The D Spot, Today.com have written about the advocacy.

Private Companies

• Publicis Jimenez Basic Advertising, Starcom Philippines, Buensalido and Associates, Wrigley’s Philippines, Inc., support the advocacy by encouraging their employees to go home earlier on Famealy Day

Retail Trade Industry

• Lending their support by putting up FaMEALy Day merchandising materials in their stores are Alturas Chain, CSI Supermarket, Gaisano Mall of Davao, Gaisano Cagayan de Oro, Hi-top, La Nueva Chain, LCC Express Mart, LCC Supermarket, Libramart Chain, Makro, NCCC Supermarkets of Davao, Parco, Puregold, Robinsons Supermarket, SVI Supermarket and Waltermart Supermarket.
• National Book Store backs the advocacy via a Family Meals Product Highlight Display