Through the untiring efforts of Lucky Me!, the first National FaMEALy Day – Araw ng Pagkilala na Kainang Pamilya Mahalaga was launched in 2008. FaMEALy Day became a nationwide call to celebrate family dining every 4th Monday of September as supported through a Memorandum of Agreement (MOA) signed between the Department of Social Welfare and Development (DSWD) and the National Committee for Filipino Families (NCFF). Last September 30, 2009, Presidential Proclamation 1895 was issued declaring the commemoration of the Filipino Family Day every 4 th Monday of September. Coincidentally, National FaMEALy Day coincides with the first day of DSWD’s National Family Week.
While Lucky Me! has embraced the advocacy as its own, through the annual celebration of National FaMEALy Day, it also envisions for the advocacy to have a “life of its own”, able to ground and spread itself more and more, even independently of the brand.
Next year’s National FaMEALy Day will be on September 24 2012. Mark your calendars now and pledge to eat dinner with the family!