St. Scholastica’s University
Special Citation for Values in Advertising in the 6th Hildegard Awards
UA&P Tambuli Awards
Philippine Advertising Congress Araw Awards
Bronze- Cause Marketing; Integrated Marketing Campaign
St. Scholastica’s University
Special Citation for Values in Advertising 2011
Philippine Association of National Advertisers (PANA)
Philippine Advertising Congress Araw Awards
Platinum Award
UA&P Tambuli Awards
The Church of Jesus Christ of the Latter Day Saints
1 of 2 recepients of the 2010 Family Values Awards
University of Asia & the Pacific’s Tambuli Awards (4th Integrated Marketing Communications Effectiveness Awards)
Far Eastern University’s GAWAD PIYU Awards)
University of Asia & the Pacific’s Tambuli Awards (3rd Integrated Marketing Communications Effectiveness Awards)
Philippines Advertising Congress’ Araw Awards
Bronze Medalist
The campaign also won bronze in the Philippine Advertising Congress’ Araw Awards 2009, a highly esteemed award giving body.
University of Asia & the Pacific’s Tambuli Awards (3rd Integrated Marketing Communications Effectiveness Awards)
1st Philippines Association of Advertisers Truth in Advertising Awards
Bronze Medalist for outstanding marketing communication materials or campaign that promotes positive Filipinos values
The Philippine Association of National Advertisers (PANA) also recognized KPM in its first ever PANAta Awards held last 2009. The PANAta Award is a recognition awarded only to campaigns that promote positive Filipino values or to campaigns with outstanding marketing communication materials. KPM won Bronze in the Integrated Advertising Campaigns category.
Catholic Mass Media Awards 2009
Best TV Advertisement
What do you do to make family meals a regular occasion?
Kainang Pamilya Mahalaga Day proclaimed
The importance of the Filipino family meal has not escaped the notice of President
Benigno Aquino III, “One of the meaningful traditions of Filipinos is the common family meal where all members of the family are present to signify their unity and thanksgiving for God’s abundant blessings.” He noted, “Having a common family meal encourages parents to stay connected with their children and understand the challenges they face.”
In timely fashion, he further underlined its significance with Presidential Proclamation 326 dated January 26, 2012, which declared the 4th Monday of September of every year as “Kainang Pamilya Mahalaga” day in conjunction with the annual celebration of Family Week.
The President issued the declaration “to highlight and celebrate the value of families sharing meals together as a national tradition that should be observed annually and sustained by all Filipino families.”
